We sometimes utilize proven and effective methods such as pay-per-click ads to drive leads, but we are very selective in doing so. We never spend marketing dollars that don’t generate a solid ROI and always according to the needs of a particular location. Each facility is different and has unique setbacks and opportunities. We take the time to develop a marketing program that produces results for each facility based on their local marketplace.
In certain situations, depending on the needs of a location, we may choose to use an aggregator, such as SpareFoot
, to generate additional leads when needed. This is done on a very selective basis and we closely monitor specific unit sizes and types to ensure money is never spent needlessly. RPM has negotiated discounted rates with aggregators to minimize this expense.